Eat, Sleep, Rave, Repeat

SOCIAL MEDIA AUDIT: PR DAILY

Introduction: I will be completing a social media audit for PR Daily. We will examine both Facebook and Twitter accounts. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Facebook Audit for PR Daily:

https://www.facebook.com/prdaily ; @prdaily

128 Posts on Facebook from December 1,2019 – January 28, 2020

Key Performance Indicators: Each post on average got less than 5 likes and shares.

Target Demographic: People with an interest in public relations and the current trends happening in society. Ages 18-35 Men and Women. Most topics talked about on the blog are gauged towards an audience that is aware of social media platforms new or old.

Total Likes: 106,347

Total Followers: 108,777

Evaluation: PR Daily’s Facebook has ALOT of content. Too much content. For having a total number of 108,777 followers and only getting maybe one like on a post is a problem. They post on average 6-8 times a day on Facebook, and this is by far too much. It makes followers uninterested in your content when you post all the time. It makes what you’re saying irrelevant. To gain more attention on posts I recommend slowing the posts down. Posting Facebook Stories that have followers interaction can also gauge how many people are actually looking at their content.

Twitter Evaluation for PR Daily:

@prdaily

130-150 Posts from December 1, 2019 – January 28, 2020

Key Performance Indicators: Each post receives less than 5 likes, retweets, and comments.

Target Demographic: People with an interest in public relations and the current trends happening in society. Ages 18-35 men and women. Most topics talked about on the blog are gauged towards an audience that is aware of social media platforms new or old.

Total Followers: 115,800

Following: 6,309

Evaluation: Twitter has just a little under the amount of followers than Facebook has. Although, on Twitter they had more interaction on this platform. They used interacting voting to get data back to them. Overall both PR Daily’s social media could use some help. They need more interaction and have their name become a household name. For a Public Relations news site I am quite disappointed with their lack of attention they receive on social media.